BIG BRUDDAH TOUR TO MAKE DONATION AT SURFING HERITAGE FOUNDATION

HAWAIIAN AND CALIFORNIAN SURFING LEGENDS WILL BE SPREADING THE ALOHA SPIRIT

- Primo Woody Bus Tour From Santa Cruz To San Diego To Feature Big Wave Champions and Hawaiian Ambassadors or “Bruddahs” -

Primo Island Lager, Hawaii’s original beer, dating back to 1897, will bring the aloha spirit and Hawaiian big “Bruddahs” to California for a 10-day tour of top coastal towns and surfing spots. Dubbed “The Primo Big Bruddah Tour,” two specially outfitted Primo vehicles, a classic VW Double Cab and a custom woody bus, will hit Orange County on April 30. Some of Hawai’i’s most notorious “Bruddahs” ("brother" or "pal" in Hawaiian pidgin) are coming direct from Hawai’i to help spread the word about Primo Island Lager and some “aloha spirit.”

On April 30, Rusty Keaulana will be donating a long board that he rode at the world famous Bonzai Pipeline in 2001 to the Surfing Heritage Foundation
• At Surfing Heritage 10:00 a.m to 11:00 a.m.


Primo’s big “Bruddahs” will also be on hand, including Keoni Watson, Hawaiian Big Wave Champion; Rusty Keaulana (Russ K), three-time Longboard World Champion and part of the first family of Hawai’i surfing; Spam, Primo’s official “Bombucha”; and Lanai, a top DJ on 98.5 in Oahu. The Bruddahs will spread a taste of Hawai’i with California natives Brad Gerlach, International Big Wave Champion and acclaimed surfer and filmmaker, Chris Malloy – who will both join along on the tour.

Primo’s “Bruddahs” and the two Primo vehicles will also be hosting “Primo Aloha Nights” featuring comedy shows, tasting and music:

• Mutt Lynch’s – 12:30 p.m. – 2 p.m. (Newport Beach)
• Aloha Grill – 4:15 p.m. to 5:30 p.m. (Huntington Beach)
• Duke’s – 5:30 p.m. to 7:30 p.m. (Huntington Beach)
• Hapa J’s – 8 p.m. to 9 p.m. (San Clemente)
• OC Tavern – 9 p.m. to 12 a.m. (San Clemente)

Musical guests at OC Tavern include Tribal Theory and Stranger. For more information, visit www.primobeer.com.

About Surfing Heritage Foundation
Established in 2001 as a not for profit, the organization’s mission is to preserve, present and promote the sport of surfing so that it will be more accurately portrayed, understood and enjoyed by current and future generations. The Foundation functions as a museum and archive and maintains the world’s foremost collection of historic surfboards and surfing memorabilia. Located in San Clemente, California, it is open for public viewing. www.surfingheritage.org.



About Primo Brewing & Malting Co.
Primo Brewing & Malting Co. was founded in 1897 as Honolulu Brewing & Malting Co. and has been an integral part of Hawaiian lore since. The Company is a division of Pabst Brewing Co. of Woodridge, Illinois. Pabst was founded in 1844 and produces many fine quality beers around the country such as Pabst Blue Ribbon, Schlitz, Lone Star and McSorley’s Ales. For more information about Primo beer, visit www.primobeer.com.

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