Ugly No?

Primo Beer at the Surfing Heritage Foundation

The Surfing Heritage Foundation invites you to a special mid-week - mid-day event!
We know this is during the "Work Week" But, this could be fun and it's only for an hour!

On April 30th at 10 a.m. you are invited to a special longboard donation to the Surfing Heritage Foundation from three time world champion Rusty Keaulana (Russ K). Plus, we'll have some cool Hawaiian and Californian surfing legends on hand to also spread the Aloha spirit.

As part of a promotional tour introducing Primo Beer to California, (Primo is one of the Foundation's sponsors this year) Primo is coming to The Foundation in two specially outfitted Primo vehicles, a classic VW Double Cab and a custom woody bus. On the bus will be Primo's big "Bruddahs" including Keoni Watson, Hawaiian Big Wave Champion; Rusty Keaulana (Russ K), three-time Longboard World Champion and part of the first family of Hawai'i surfing; Spam, Primo's official "Bombucha"; and Lanai, a top DJ on 98.5 in Oahu. The Bruddahs will spread a taste of Hawai'i with California natives Brad Gerlach, International Big Wave Champion and acclaimed surfer and filmmaker, Chris Malloy.

It'll be a fun one-hour event that's your chance to meet some new friends and be a part of a new donation - we hope to see you at 10 a.m. April 30th at the Heritage.

Ventura Highway Culinary Cruise

The Blue Pickle

BIG BRUDDAH TOUR TO MAKE DONATION AT SURFING HERITAGE FOUNDATION

HAWAIIAN AND CALIFORNIAN SURFING LEGENDS WILL BE SPREADING THE ALOHA SPIRIT

- Primo Woody Bus Tour From Santa Cruz To San Diego To Feature Big Wave Champions and Hawaiian Ambassadors or “Bruddahs” -

Primo Island Lager, Hawaii’s original beer, dating back to 1897, will bring the aloha spirit and Hawaiian big “Bruddahs” to California for a 10-day tour of top coastal towns and surfing spots. Dubbed “The Primo Big Bruddah Tour,” two specially outfitted Primo vehicles, a classic VW Double Cab and a custom woody bus, will hit Orange County on April 30. Some of Hawai’i’s most notorious “Bruddahs” ("brother" or "pal" in Hawaiian pidgin) are coming direct from Hawai’i to help spread the word about Primo Island Lager and some “aloha spirit.”

On April 30, Rusty Keaulana will be donating a long board that he rode at the world famous Bonzai Pipeline in 2001 to the Surfing Heritage Foundation
• At Surfing Heritage 10:00 a.m to 11:00 a.m.


Primo’s big “Bruddahs” will also be on hand, including Keoni Watson, Hawaiian Big Wave Champion; Rusty Keaulana (Russ K), three-time Longboard World Champion and part of the first family of Hawai’i surfing; Spam, Primo’s official “Bombucha”; and Lanai, a top DJ on 98.5 in Oahu. The Bruddahs will spread a taste of Hawai’i with California natives Brad Gerlach, International Big Wave Champion and acclaimed surfer and filmmaker, Chris Malloy – who will both join along on the tour.

Primo’s “Bruddahs” and the two Primo vehicles will also be hosting “Primo Aloha Nights” featuring comedy shows, tasting and music:

• Mutt Lynch’s – 12:30 p.m. – 2 p.m. (Newport Beach)
• Aloha Grill – 4:15 p.m. to 5:30 p.m. (Huntington Beach)
• Duke’s – 5:30 p.m. to 7:30 p.m. (Huntington Beach)
• Hapa J’s – 8 p.m. to 9 p.m. (San Clemente)
• OC Tavern – 9 p.m. to 12 a.m. (San Clemente)

Musical guests at OC Tavern include Tribal Theory and Stranger. For more information, visit www.primobeer.com.

About Surfing Heritage Foundation
Established in 2001 as a not for profit, the organization’s mission is to preserve, present and promote the sport of surfing so that it will be more accurately portrayed, understood and enjoyed by current and future generations. The Foundation functions as a museum and archive and maintains the world’s foremost collection of historic surfboards and surfing memorabilia. Located in San Clemente, California, it is open for public viewing. www.surfingheritage.org.



About Primo Brewing & Malting Co.
Primo Brewing & Malting Co. was founded in 1897 as Honolulu Brewing & Malting Co. and has been an integral part of Hawaiian lore since. The Company is a division of Pabst Brewing Co. of Woodridge, Illinois. Pabst was founded in 1844 and produces many fine quality beers around the country such as Pabst Blue Ribbon, Schlitz, Lone Star and McSorley’s Ales. For more information about Primo beer, visit www.primobeer.com.

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Tom Blake

A great read on Legendary Surfers



http://www.legendarysurfers.com/surf/legends/ls07_blake.shtml

Introduction by Gary Lynch

Tom Blake is the obvious link between the ancient South Pacific waterman and the twentieth century Anglo waterman. Not only did he precede most other Anglo visitors to Hawaii that surfed, he understood and adopted the Aloha frame-of-mind and possessed the unique ability to produce water craft in harmony with the previous one thousand years of surfing's progression.

Blake placed surfboards, paddleboards, and life saving equipment within reach of the interested athlete, lifeguard, and seaside visitor. In Blake's life, there was no separation between religion, surfing, swimming, building surfboards, eating, and exercise. At the time, no one guessed that his unorthodox life style would one day become the accepted standard for the beach culture.

Blake's early published work, both word and photographic, awoke new generations of surfers and educated them to the vast richness of their surfing heritage. His pioneering efforts continue to inspire today's surfers with the knowledge that their lifestyle is one firmly seated in traditions both intelligent and legitimate for generations to come.

-- Gary Lynch, November 1999

Of Wind and Waves